By the word deception you could understand that something deceit,
tricky and false pricing is involved. It involves pricing gimmicks by retailers
to make customers believe they are getting a good deal when they are actually
not. For a better understanding, let’s have an example. When a company finds
difficulty in selling products, they usually start going-out-of-business sale
or a bankruptcy discounts for clearing the shelves more easily.
So, when next time you see your favorite dress or shoes at
the lowest prices, don’t just hop into the shop. Remember, it’s just a trick to
make customers think they got an amazing offer. Generally, an article is marked
up 50% before selling to public. In case the price is marked high by 100% for
some days and then it is putted on 25% off, then it is certain that retailer is
fooling the customers. Business owners do a violation of civil codes by making
false price reductions. Since, there are laws against deceptive business practices,
even you can report to the attorney or any local legal assistance office when
suspect a dishonest pricing.
The bottom line is unusual saving offers are made just to
mislead the public, one must be careful while becoming a part of such sales.
Sometimes, taxes are hided to make the price look cheaper or asterisks are used
in sales advertisements. Such acts are known as pricing games which you must
avoid to protect yourself from falling into the category of careless shoppers.
Because of the foolish shopping habits of public, many companies are able to do
all year round business, grabbing a huge profit annually. The best method to
make sure that what you are paying is for actual price only, rely on companies
which follow honest pricing policy.
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